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Our Story

Built on trust.
Guided by integrity.

Insurance built on
experience and integrity.

I didn't come to insurance the traditional way. My career began in the field — adjusting property claims for 25+ carriers across all lines of loss, including large and complex losses. What you learn out there simply cannot be learned behind a desk.

Through that work I came to know the carriers intimately — not from a brochure, but from watching how they actually respond when their insured needs them most. I've seen the carriers that show up fully, indemnify fairly, and treat their policyholders with dignity. And I've seen the ones that don't. That knowledge doesn't leave you. It shapes every recommendation I make.

After thousands of claims across 25+ carriers — I know exactly who shows up for their policyholders and who doesn't. That knowledge is what I bring to every client.

From the field I went on to own and operate a construction company and actively underwrite commercial property development projects. Throughout that work, people in my network would regularly come to me with insurance questions — which carriers to consider, what coverage they might need, who to call. I wasn't their agent, so I'd point them in the right direction. But time after time, I'd follow up and find they hadn't received the attention, communication, or care they deserved. That stayed with me.

I've seen every side of a claim — from adjusting losses in the field on behalf of carriers, to later owning a contracting company that worked directly with insurance companies completing repairs for policyholders after a loss. Two completely different roles, two completely different perspectives on the same process. Most people in this industry have seen one piece of it. I've lived all of it. That full view is rare — and it gave me a clear conviction: clients deserve better.

That's what led me to found Rock Capital Insurance Group. Not a volume shop chasing policy counts — a relationship-driven firm built on going deeper with fewer. We take time to understand who you are, what you've built, and what carriers genuinely serve your best interest. We guide our clients toward carriers that have proven they show up when it matters — because we've seen what happens when they don't.

As an independent agency we're not tied to any single carrier. That independence means we always place your interests first — recommending what's right for your situation, not what's easiest for us to write.

Rock Capital is built for people who want to protect what they've built. If that's you, I'd be honored to have a conversation.

— Justin Leblanc, Founder & Managing Principal

Credentials & Licensing

Nebraska Insurance Producer Property & Casualty · License #19799490
Rock Capital Insurance Group LLC Nebraska Licensed Business Entity · License #3004264720
Business Owner & Property Developer Construction company · Commercial property development
Independent Agency Multiple Markets · No Captive Obligations
Omaha, Nebraska Locally owned, community rooted

What We Believe

Relationships over transactions We take time to know you before we ever recommend a policy.
Honest counsel always We tell you what you need to hear — not what's easiest to sell.
Present when it matters most When a claim happens, we're beside you — not behind a phone tree.
Giving back is built in 10% of gross commission revenue granted to community nonprofit partners — every quarter.

How We Work

The principles behind
everything we do.

I

Relationships First

We take time to understand who you are, what you've built, and what matters most to you before we ever recommend a policy. Coverage without context is just paperwork.

II

Honest Counsel

We tell you what you need to hear — not what's easiest to sell. If your current coverage is adequate, we'll tell you. If it has gaps that concern us, we'll tell you that too.

III

Depth Over Volume

We believe the best insurance relationships are built on genuine understanding — not just policy counts. We focus on knowing our clients well so we can serve them right.

IV

Independent Always

As an independent agency we represent your interests — not a carrier's. We shop the market on your behalf and recommend what's genuinely best for your situation.

V

Advocates in Claims

When something goes wrong, we stand beside you. We help you understand your coverage, navigate the claims process, and work toward the best possible outcome on your behalf.

VI

Fully Digital

Zero paper. Every document, policy, certificate, and communication handled digitally. Your coverage accessible from anywhere, at any time, on any device.

Giving Back

Built on faith.
Rooted in community.

Rock Capital Insurance Group was founded on the belief that success carries a responsibility to give back. We're proud to be part of the Omaha community — and proud to build a business that reflects the values we hold.

Ten percent of all gross commission revenue is committed to our Donor Advised Fund — granted to community nonprofit partners and directed toward needs that arise in our community, addressed on a case by case basis with intention and care.

When you choose Rock Capital, you're not just protecting what you've built. You're part of something bigger.

Our Commitment

Donor Advised Fund

Before any distributions are made to the agency or its partners, ten percent of all gross commission revenue is set aside in our Donor Advised Fund. Grants are directed by unanimous agreement of the agency's principals to community nonprofit partners working to meet genuine needs — in Omaha and across Nebraska.

10% of all gross commission
revenue granted to
community nonprofit partners

Strong coverage starts
with the right foundation.

We'd love to learn about your situation and show you what coverage built on real experience looks like.

Get Started